Toshiba signs Sachin Tendulkar as its brand ambassador

Last Updated: Thu, Jul 01, 2010 08:58 hrs

Mumbai: Toshiba Corporation has appointed the “Master Blaster” and “Living Legend”, Sachin Tendulkar as its brand ambassador across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India. Tendulkar is a world-renowned Indian cricketer who has to his credit innumerable records and path-breaking achievements in the cricketing arena.

With Tendulkar as the new brand ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of “Quality, Technology, Design”.

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As to why Tendulkar was chosen as Toshiba’s brand ambassador for India, Mr. Kenji Urai, Managing Director, Toshiba India Private Limited said, “Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure. His cricketing achievements and constant quest for high performance is in line with Toshiba’s “Leading Innovation” tagline, where Toshiba aims to provide products with innovation in high Quality, leading-edge Technology and stylish Design.”

Speaking of his endorsement for Toshiba, Tendulkar said, “Toshiba is all about excellence in Quality, Technology and Design. They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family.”

As the brand ambassador for Toshiba, Tendulkar will be featured in Toshiba advertisements in major media for its laptops, LCD TV and home appliances. It is hoped that Toshiba’s leading technology and quality, coupled with the image of Tendulkar’s prowess in cricket, will result in a positive effect for the brand.