Author: Adarsh

After nearly 70 years of Formula 1, we still don’t have a concrete answer about whether it’s the superior car or the better driver that gives the edge. Here’s another shot at the question! The setting was the 2020 Sakhir Grand Prix in Bahrain. In the penultimate race of the season, eventual champion Lewis Hamilton was forced to pull out, having tested positive for Covid-19. Up stepped Mercedes protege George Russell to replace the Brit. After effortlessly finishing second in qualification, the 22-year-old drove a nearly flawless race, leading for 59 laps before a slow puncture and a pitstop error…

A GPS device aids footballers in their physical development and ensures they perform at their optimum level If you are a football fan, you would’ve noticed the bra-like vests that footballers seem to be wearing under their jerseys during matches and in training. If you were wondering why so many athletes were into kinky dressing conventions, you would be dead wrong. The vests are in-fact a GPS tracking device that records information and statistical data about the players’ movements. The data from the vest is sent to a software dashboard that can be accessed by the coaching staff on laptops…

Technological advancements are unlocking unprecedented opportunities in the sports sector, and by extension, the advertising industry. Sport is an experience best enjoyed live. Nothing beats the atmosphere of being in the stadium when an epic victory is registered, or a longstanding record is broken. But unparalleled technological advancements have slowly been bridging the gap between in-stadium viewing and watching on a screen. The positive impact of Covid-19 Improvements in hardware and software, subscription channels, OTT, pay-per-view, faster internet connectivity, better broadband, and the evolution of mobile phones meant that with each passing sporting season, the on-screen viewing experience was seeing…